Let’s continue…Welcome back to the two-part series celebrating this blog’s fifth anniversary. 7) “Value is addictive: the more you get, the more you want”. Post: Addressing The Allure Of Value In The Organisation. Date: October 2016. URL: […]
Emotive Storytelling – The Brand’s Superpower
There’s a reason you have a favourite advert. The highlighted commercials hit the spot and the post explains why and how brands should use emotive storytelling to boost revenue and retain loyal customers.