There’s a reason you have a favourite advert. The highlighted commercials hit the spot and the post explains why and how brands should use emotive storytelling to boost revenue and retain loyal customers.
How To Become An Exceptional Employer
It takes a little effort to be a decent human being. When we were children, we were taught principles which later became values and shaped our characters: Respect everyone; be considerate; be charitable, do onto others as you would have […]
Boosting Corporate Reputations With Effective Communications
Maintaining a good corporate reputation is essential for the profitability and longevity of your brand. Learn how to leverage strategic communications for the competitive edge. This is a must-read article for Management and communications/PR professionals.
I Plan To Stay In Your Company A Long Time IF…
The Employee speaks: You could completely change my cynical opinions about the selfish motivations of most companies. You could be the surprising exception of good corporate governance amongst your competitors and I could become a fan of your brand, your […]
How To Deal With A Difficult Boss…And Keep Your Job
Warning: This post is controversial and might be labelled a ‘bad idea’, but desperate situations often call for drastic actions… We have all been there. We have all been in situations whereby we are holding on, by a fragile thread, to […]