{"id":78,"date":"2013-04-20T16:45:00","date_gmt":"2013-04-20T16:45:00","guid":{"rendered":"http:\/\/lucilleossai.com\/Blog\/index.php\/2013\/04\/20\/the-boston-bombings-what-we-can-learn-from-president-obamas-speech\/"},"modified":"2025-07-10T08:45:17","modified_gmt":"2025-07-10T07:45:17","slug":"the-boston-bombings-what-we-can-learn-from-president-obamas-speech","status":"publish","type":"post","link":"https:\/\/lucilleossai.com\/blog\/2013\/04\/20\/the-boston-bombings-what-we-can-learn-from-president-obamas-speech\/","title":{"rendered":"The Boston Bombings – What We Can Learn From President Obama’s Speech"},"content":{"rendered":"\n
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On Monday, 15 April 2013, two bombs exploded near the finish line of the\u00a0Boston Marathon<\/a>\u00a0at around 2.45 p.m. in Massachusetts, United States,\u00a0leaving three dead, including\u00a0eight-year-old Martin Richard, who it is believed, attended the event to watch his father cross the finish line. According to updated\u00a0CNN media reports<\/a>\u00a0about 180\u00a0suffered injuries of varying severity.<\/p>\n\n\n\n

In the aftermath of the tragic event, reports of compassion, courage, and sacrifice were given. We heard about exhausted runners heading to hospitals to donate blood, first responders rushing to the scene to save lives, and spectators eager to help in any way they could. As is evident to viewers around the world, Americans tend to be united in grief and compassion following horribly, tragic events such as this one. People wanted answers. The Federal Bureau of Investigation (FBI) was reportedly directed to investigate and release their findings.<\/p>\n\n\n\n

According to further reports<\/a>, President Obama considered the bombings an \u201cact of terrorism\u201d and described them as \u201cheinous\u201d and \u201ccowardly\u201d, summing up what I am certain must have been echoed by millions.<\/p>\n\n\n\n

In moments of terror, crises, disasters, and other negative events, it is often very difficult for leaders to convey the right message. They are required to appear authoritative but must tamper the indignation, anger, or disbelief with the message of hope and compassion. The leaders must feel the \u2018pulse\u2019 of the nation but should remain sensitive to those who have suffered great losses.<\/p>\n\n\n\n

Indeed, their speeches, which would require a strategic interplay of good communications and effective PR, should be issued almost immediately after the crisis breaks. No one wants a leader who appears to fall apart at the seams or one whose message is so ambiguous and unhelpful that it elicits anger rather than reassurance. No easy feat but such a skill has to be learned and honed. <\/p>\n\n\n\n

During the week of 15th\u201321st April, the manhunt for the two suspects, the Tsarnaev brothers<\/a>, continued with reports being aired over local and international news channels. It culminated in the death of the elder brother, Tamerlan, during a police shootout, the subsequent unprecedented shutdown of Boston, and on the night of Friday, 19 April<\/a>, the capture and hospitalisation of the younger brother, Dzhokhar \u2013 illustrating the efficiency of the FBI and dogged determination of law enforcement agencies.<\/p>\n\n\n\n

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However, the focus of this post is on President Obama\u2019s first speech, delivered a few hours after the bomb blasts.<\/p>\n\n\n\n

Below is the transcript<\/a>. I\u2019ve highlighted key areas for analysis.<\/p>\n\n\n\n

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     \u201cGood afternoon, everybody.  Earlier today, I was briefed by my homeland security team on the events in Boston. We\u2019re continuing to monitor and respond to the situation as it unfolds. And I\u2019ve directed<\/span> the full resources of the federal government to help state and local authorities protect our people, increase security around the United States as necessary, and investigate what happened.<\/strong><\/em><\/p>\n\n\n\n

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    \u201cThe American people will say a prayer for Boston tonight. And Michelle and I send our deepest thoughts and prayers to the families of the victims in the wake of this senseless loss.<\/strong><\/p>\n\n\n\n

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    \u201cWe don\u2019t yet have all the answers. But we do know that multiple people have been wounded, some gravely, in explosions at the Boston Marathon.<\/strong><\/p>\n\n\n\n

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    \u201cI\u2019ve spoken to FBI Director Mueller and Secretary of Homeland Security Napolitano, and they\u2019re mobilizing the appropriate resources to investigate and to respond.<\/strong><\/p>\n\n\n\n

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    \u201cI\u2019ve updated<\/mark> leaders of Congress in both parties, and we reaffirmed that on days like this<\/mark>, there are no Republicans or Democrats \u2013 we are Americans<\/mark>, united in concern for our fellow citizens.<\/strong><\/em><\/p>\n\n\n\n

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    \u201cI\u2019ve also spoken<\/mark> with Governor Patrick and Mayor Menino, and made it clear<\/mark> that they have every single federal resource necessary to care for the victims and counsel the families. And above all, I made clear to them that all Americans stand with the people of Boston .<\/strong><\/em><\/p>\n\n\n\n

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    \u201cBoston police<\/mark>, firefighters, and first responders as well as the National Guard responded heroically<\/mark>, and continue to do so as we speak. It\u2019s a reminder that so many Americans serve and sacrifice on our behalf every single day, without regard to their own safety, in dangerous and difficult circumstances. And we salute all those who assisted in responding so quickly and professionally to this tragedy.<\/strong><\/em><\/p>\n\n\n\n

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    \u201cWe still do not know who did this or why. And people shouldn\u2019t jump to conclusions before we have all the facts. But make no mistake \u2013 we will get to the bottom of this<\/mark>. And we will find out who did this; we\u2019ll find out why they did this. Any responsible individuals, any responsible groups will feel the full weight of justice.<\/strong><\/em><\/p>\n\n\n\n

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     \u201cToday is a holiday in Massachusetts \u2013 Patriots\u2019 Day. It\u2019s a day that celebrates the free and fiercely independent spirit that this great American city of Boston has reflected from the earliest days of our nation. And it\u2019s a day that draws the world to Boston\u2019s streets in a spirit of friendly competition. Boston is a tough and resilient town. So are its people. I\u2019m supremely confident that Bostonians will<\/mark> pull together, take care of each other, and move forward as one proud city<\/mark>. And as they do, the American people will be with them every single step of the way.<\/strong><\/em><\/p>\n\n\n\n

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    \u201cYou should anticipate that as we get more information, our teams will provide you briefings. We\u2019re still in the investigation stage at this point. But I just want to reiterate we will find out who did this and we will hold them accountable<\/mark><\/strong><\/em>.<\/strong><\/p>\n\n\n\n

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\u201cThank you very much.\u201d<\/strong><\/em><\/p>\n\n\n\n

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Here are four lessons we can all learn from President Obama\u2019s speech:<\/p>\n\n\n\n

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1)  It was brief<\/strong><\/h3>\n\n\n\n
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Less is indisputably more.<\/p>\n\n\n\n

As could be seen in this video<\/a><\/a> provided by TDC, the speech was all of 3.15 minutes. It may have been brief, but it was apt. President Obama understood that people wanted reassurance and needed their fear, pain, or loss to be acknowledged. Indeed, no one appreciates long rambling anecdotes, despite being well-intentioned, or great oratory that tends to glorify the speaker and does not convey the sense of  \u2018togetherness\u2019.<\/p>\n\n\n\n

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2)  It answered questions despite the absence of key components such as the ‘Why’,  ‘Who’,  ‘When\/How Long, and the ‘How<\/strong>‘<\/h3>\n\n\n\n
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Despite the incomplete information, it was revealed that explosions occurred (the \u2018What\u2019)<\/em>, and the affected area was mentioned. The speech gave the assurance that the FBI had been directed to investigate and to respond using whatever resources at its disposal (the \u2018Crisis-Mode Plan\u2019).<\/em><\/p>\n\n\n\n

Although not all six components of an effective Communications Strategy<\/a> were present (which are crucial for handling multiple pieces of information and for ensuring that details provided are relevant to the circumstances), the speech was able to provide some answers based on the information that was available at that time.<\/p>\n\n\n\n

The pieces of the puzzle began to emerge later, such as the time\/duration of the bombings: the twin blasts having occurred within 12 seconds of each other (the ‘When\/How Long’), as well as details<\/a> of the ‘How’, which came two days later, revealing that an element of a pressure cooker was used and that ball bearings, nails, etc. were found at the site.<\/p>\n\n\n\n

The point being made here is that people want to know factual information as you receive it, not speculations or hypotheses. And do not tarry either in your delivery. I have always emphasised the importance of feedback. This is vital to being perceived as credible and also reassures people of your commitment to providing a solution. Do not wait until you get full disclosure before you make your statement. That simply isn\u2019t fair and would be considered insensitive by all those desperate for information.<\/p>\n\n\n\n

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3) It  contained strong  personal pronoun-verb combinations, persuasive phrases, and powerful sentences<\/strong>
<\/h3>\n\n\n\n
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Some of these indicated a sense of focussed and reassuring leadership such as:<\/p>\n\n\n\n

\u201cI\u2019ve directed\u201d <\/p>\n\n\n\n

\u201cI\u2019ve  updated\u201d<\/p>\n\n\n\n

\u201cI\u2019ve also spoken\u2026and made it clear\u2026\u201d<\/p>\n\n\n\n

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Other phrases conveyed a sense of unity and strength of purpose:<\/p>\n\n\n\n

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\u201cWe reaffirmed that on days like this\u2026we are Americans\u201d <\/p>\n\n\n\n

\u201cWe will get to the bottom of this\u201d <\/p>\n\n\n\n

\u201cWe will hold them accountable\u201d<\/p>\n\n\n\n

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Also expressed was a sense of national pride and admiration:
<\/p>\n\n\n\n

\u201cBoston police\u2026responded heroically\u201d<\/p>\n\n\n\n

\u201cI\u2019m supremely confident that Bostonians will\u2026move forward as one proud city.\u201d<\/p>\n\n\n\n

All were conveyed in a simple manner, easily understood by all. And that was key to a delivery that resonated with the public.<\/p>\n\n\n\n

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4)  It conveyed the element of compassion<\/strong><\/h3>\n\n\n\n
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President Obama\u2019s use of the phrase \u201cthis senseless loss\u201d evokes empathy. In the same vein, stating his deep concern for the American people, as well as that of the First Lady, Michelle Obama shows compassion.<\/p>\n\n\n\n

The statement indirectly tells us:<\/p>\n\n\n\n

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I can only imagine what you are feeling. I don\u2019t know what I\u2019d have done if I lost a loved one in this manner<\/em>.<\/p>\n\n\n\n

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This perhaps is one of the most powerful parts of the speech.<\/p>\n\n\n\n

Before you make anyone \u2018pay\u2019 for a dastardly act, take a moment to commiserate with those who are suffering. Remember the victims and their grieving families.<\/p>\n\n\n\n

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Conclusion<\/strong><\/h2>\n\n\n\n
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Although not visible in a written speech, the tone of your voice, your body language, and your facial expressions \u2013 all impact your delivery to the public. A grimace here, an immobile face there, not looking directly into the camera, and thus not \u2018connecting\u2019 with your audience do not make you relatable or believable. Remember perception is everything. Moreover, visual cues are easily captured by the media.<\/p>\n\n\n\n

For all those grieving or traumatised \u2013  our prayers go out to you for the strength to carry on.<\/p>\n\n\n\n

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What other tips do you think we can learn from President Obama\u2019s speech about the Boston bombings?  Please share your opinions below.<\/p>\n\n\n\n

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\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n\n\n\n

N.B \u2013  First image courtesy of the Catskill Chronicle website<\/a>. Other images courtesy of freedigitalphotos.net.<\/p>\n","protected":false},"excerpt":{"rendered":"

Written the week the tragic Boston marathon bombings of April 2013 took place, this article highlights key points to note from President Obama\u2019s first speech delivered after the event. All professionals should take cues for this analysis.<\/p>\n

A highly recommended post, it received several comments from viewers and ranked in first place in the Google search engine for months. <\/p>\n

Even though it no longer retains top spots in the Bing and Yahoo search engines, the article can still be found when the same search term is used.<\/p>\n","protected":false},"author":1,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[23,30],"tags":[455,459,487,495,499,541,576,716,760,774,800,809],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-speech","tag-bombings","tag-boston-marathon","tag-cnn","tag-communications-strategy","tag-components","tag-dzhokhar","tag-fbi","tag-president-obama","tag-speech","tag-tamerlan","tag-tsarnaev-brothers","tag-us"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2013\/04\/US-flag-half-mast-Catskillchronicle.com_.jpg?fit=484%2C278&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":67,"url":"https:\/\/lucilleossai.com\/blog\/2014\/03\/17\/two-years-of-blogging-in-memorable-quotes-part-1\/","url_meta":{"origin":78,"position":0},"title":"Two Years Of Blogging…In Memorable Quotes (PART 1)","author":"Lucille Ossai","date":"March 17, 2014","format":false,"excerpt":"Rethinking Business Communications Blog\u00a0turns two this month! Now\u00a0 I realise that this blog is still in its infancy but it has\u00a0been a truly rewarding experience thus far. There is also\u00a0room for growth and innovation.As a celebration of its second anniversary, let us review\u00a0memorable\u00a0quotes taken from articles posted throughout the year.\u2026","rel":"","context":"In \"blogging.\"","block_context":{"text":"blogging.","link":"https:\/\/lucilleossai.com\/blog\/tag\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=700%2C400 2x"},"classes":[]},{"id":70,"url":"https:\/\/lucilleossai.com\/blog\/2013\/12\/26\/as-2013-winds-down\/","url_meta":{"origin":78,"position":1},"title":"As 2013 Winds Down…","author":"Lucille Ossai","date":"December 26, 2013","format":false,"excerpt":"We should all take stock of our progress during the year. At work and in our personal lives, we should be grateful for both our successes\u00a0and\u00a0our disappointments. This is because our \u2018failures\u2019 are just as important as our feats of progress because they sharpen our focus and force us to\u00a0\u00a0re-assess\u2026","rel":"","context":"In \"2013\"","block_context":{"text":"2013","link":"https:\/\/lucilleossai.com\/blog\/tag\/2013\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-ByEqk1OBDRg\/UrwQEAZ7Q_I\/AAAAAAAAA3s\/le89UoSzGB8\/s640\/2013+at+night+-+freedigitalphotos.net+Idea+go.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2.bp.blogspot.com\/-ByEqk1OBDRg\/UrwQEAZ7Q_I\/AAAAAAAAA3s\/le89UoSzGB8\/s640\/2013+at+night+-+freedigitalphotos.net+Idea+go.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/2.bp.blogspot.com\/-ByEqk1OBDRg\/UrwQEAZ7Q_I\/AAAAAAAAA3s\/le89UoSzGB8\/s640\/2013+at+night+-+freedigitalphotos.net+Idea+go.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/2.bp.blogspot.com\/-ByEqk1OBDRg\/UrwQEAZ7Q_I\/AAAAAAAAA3s\/le89UoSzGB8\/s640\/2013+at+night+-+freedigitalphotos.net+Idea+go.jpg?resize=700%2C400 2x"},"classes":[]},{"id":76,"url":"https:\/\/lucilleossai.com\/blog\/2013\/06\/16\/how-to-rank-high-on-google-the-non-technical-version\/","url_meta":{"origin":78,"position":2},"title":"How To Rank High On Google: The Non-Technical Version","author":"Lucille Ossai","date":"June 16, 2013","format":false,"excerpt":"I was recently asked by Christopher \u00a0Pernell Thames what my strategy was for this\u00a0blog post\u00a0being ranked in first place on the first page on Google\u2019s search engine for over four consecutive weeks (as at June 16). It is a question I have been asked by others as well and one\u2026","rel":"","context":"In \"Bing\"","block_context":{"text":"Bing","link":"https:\/\/lucilleossai.com\/blog\/tag\/bing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-ruQ95JZbKAA\/Ub2Sk_E6YNI\/AAAAAAAAAsM\/P8IdNbMT1cE\/s640\/Google+image+-+freedigitalphotos.net.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-ruQ95JZbKAA\/Ub2Sk_E6YNI\/AAAAAAAAAsM\/P8IdNbMT1cE\/s640\/Google+image+-+freedigitalphotos.net.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-ruQ95JZbKAA\/Ub2Sk_E6YNI\/AAAAAAAAAsM\/P8IdNbMT1cE\/s640\/Google+image+-+freedigitalphotos.net.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-ruQ95JZbKAA\/Ub2Sk_E6YNI\/AAAAAAAAAsM\/P8IdNbMT1cE\/s640\/Google+image+-+freedigitalphotos.net.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2337,"url":"https:\/\/lucilleossai.com\/blog\/2021\/07\/29\/i-wrote-to-michelle-obama-to-request-a-favour-heres-what-i-learned\/","url_meta":{"origin":78,"position":3},"title":"I Wrote to Michelle Obama To Request A Favour – Here’s What I Learned","author":"Lucille Ossai","date":"July 29, 2021","format":false,"excerpt":"Don\u2019t let self-doubt or a fear of failure stop you from taking bold actions \u2014 such as writing to Michelle Obama to request a favour. But before you type a single word, you must prepare thoroughly. In this article, Lucille Ossai provides snapshots of her message to Michelle Obama and\u2026","rel":"","context":"In "communication"","block_context":{"text":"communication","link":"https:\/\/lucilleossai.com\/blog\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2021\/07\/Lightbulb-with-ideas-Alexas-Fotos-Pixabay.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2021\/07\/Lightbulb-with-ideas-Alexas-Fotos-Pixabay.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2021\/07\/Lightbulb-with-ideas-Alexas-Fotos-Pixabay.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2021\/07\/Lightbulb-with-ideas-Alexas-Fotos-Pixabay.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2021\/07\/Lightbulb-with-ideas-Alexas-Fotos-Pixabay.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3192,"url":"https:\/\/lucilleossai.com\/blog\/2022\/09\/28\/the-pause-a-game-changer-in-your-presentations-and-speeches\/","url_meta":{"origin":78,"position":4},"title":"The Pause: A Game-Changer In Your Presentations And Speeches","author":"Lucille Ossai","date":"September 28, 2022","format":false,"excerpt":"You've been underestimating the pause for ages. Yet, it's a simple tool to power your speeches and presentations. Learn why you should include pauses in your communication toolkit to sharpen your delivery and heighten your impact.","rel":"","context":"In "communication"","block_context":{"text":"communication","link":"https:\/\/lucilleossai.com\/blog\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/09\/Pause-in-block-letters-Image-by-990609-Pixabay.png?fit=1200%2C322&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/09\/Pause-in-block-letters-Image-by-990609-Pixabay.png?fit=1200%2C322&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/09\/Pause-in-block-letters-Image-by-990609-Pixabay.png?fit=1200%2C322&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/09\/Pause-in-block-letters-Image-by-990609-Pixabay.png?fit=1200%2C322&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/09\/Pause-in-block-letters-Image-by-990609-Pixabay.png?fit=1200%2C322&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":73,"url":"https:\/\/lucilleossai.com\/blog\/2013\/09\/28\/feedback-the-most-important-facet-in-communications\/","url_meta":{"origin":78,"position":5},"title":"Feedback – The Most Important Facet In Communications","author":"Lucille Ossai","date":"September 28, 2013","format":false,"excerpt":"Revealed in this article is the importance of timely and factual feedback to the organisation and the employees. 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