{"id":77,"date":"2013-05-25T17:20:00","date_gmt":"2013-05-25T17:20:00","guid":{"rendered":"http:\/\/lucilleossai.com\/Blog\/index.php\/2013\/05\/25\/the-impact-of-communications-on-business-relationships\/"},"modified":"2022-10-23T20:19:46","modified_gmt":"2022-10-23T19:19:46","slug":"the-impact-of-communications-on-business-relationships","status":"publish","type":"post","link":"https:\/\/lucilleossai.com\/blog\/2013\/05\/25\/the-impact-of-communications-on-business-relationships\/","title":{"rendered":"The Impact Of Communications On Business Relationships"},"content":{"rendered":"\n
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Globalisation is changing the landscape of business.
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Globalisation<\/a>, which is simply the interplay of international trade, culture, socio-economic ties and free flow of technology and expertise, is forcing more organisations and indeed entire countries, to remain competitive.<\/p>\n\n\n\n

You may recall, with some amusement,  the well-known saying that the only constants in life are death and taxes. However, I would add a third \u2013 change.  People change; systems upgrade; trends transform. And globalisation, with its dual functions of progress and inequality, is the ultimate driver of both extremes.   <\/p>\n\n\n\n

So what does all this mean?<\/p>\n\n\n\n

It means that in the business world, or \u2018corporateville\u2019,<\/em> as I have dubbed it in this post<\/a>, organisations  seeking to remain relevant must seriously enhance their business relationships for increased effectiveness and for higher profitability. One certain way of achieving this desired state is with communications.<\/p>\n\n\n\n

Operational and technical segments of an organisation, which are easily identifiable, could quickly be upgraded to meet process requirements and technological demands. However, it becomes difficult to consider communications as a crucial tool which could be used by Management to compliment its business goals. This is due to the fact that the communications segment is often limited to the traditional function of relaying information to different stakeholders via  different platforms, such as via  the Internet, the company\u2019s intranet and the media.<\/p>\n\n\n\n

However, in this age of tough competition and evolving technology, it is interesting to note that communications could actually impact businesses in two unexpected ways:<\/p>\n\n\n\n

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1) By fostering positive attitudinal and behavioural tendencies in the organisation.<\/p>\n\n\n\n

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2) By boosting corporate reputation.<\/p>\n\n\n\n

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Fostering positive attitudinal and behavioural tendencies<\/strong>  <\/h2>\n\n\n\n
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Clear and jargon-free communications, (encompassing all facets of information dissemination such as verbal statements, video conference calls, emails, faxes, memos, formal press releases and social media), not only promote transparency but also infuse a perception of ethicality at the workplace. The employees would also feel valued when they are informed of unfolding patterns and would be more inclined to render their support to the organisation. This is especially relevant if the information provided is accurate, addresses their concerns and tackles the six basic components of a good\u00a0Communications Strategy<\/a>\u00a0for a proposed plan\/initiative\/action. The employees would become more committed to the company, (positive\u00a0attitudinal perceptions<\/u><\/em>) and would engage in\u00a0\u2018extra-role\u2019\u00a0<\/em>behaviours. Such behaviours \u2013 which are \u00a0defined in organisational behavioural science as positive acts not listed in formal job designations, e.g. assisting colleagues in job-related tasks \u2013 directly boost performance and (by extension), increase productivity.<\/p>\n\n\n\n

This is not all wishful thinking. Empirical proof for the positive effects of commitment  has been well documented in organisational behavioural science. For instance, Meyer & Allen (1997), linked commitment to reduced absenteeism, reduced turnover and higher productivity \u2013 all which are markers of organisational effectiveness. I also strongly believe that a continuous \u2018dose\u2019 of good communications  actually drives  commitment.<\/p>\n\n\n\n

Similarly, as regards to positive behaviours<\/em>, Taylor & Tepper (1999), found that \u2018extra-role<\/em>\u2019 actions increased co-worker productivity, which in turn increased organisational performance.<\/p>\n\n\n\n

In the context of organisational change, I am convinced that effective communications, in conjunction with innovative leadership, would facilitate both the drive for, and acceptance of change initiatives.<\/p>\n\n\n\n

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Boosting corporate reputation<\/strong><\/h2>\n\n\n\n
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Consistently accurate and well-scripted communications, particularly those published via external platforms such as press releases in newspapers; on the company\u2019s website and blogs; via \u2018new\u2019 media such as social media platforms like Twitter, Facebook, LinkedIn, Google+ etc. all help boost the organisation\u2019s external reputation, when used wisely. This development in turn, (as is stated in certain circles), helps create a wider acceptance of the company\u2019s brand, translating to increased sales. Depending on the organisation\u2019s  core   business,  strategic  communications  would  also lead to an increased patronage of the organisation\u2019s services.<\/p>\n\n\n\n

The company, now perceived to be a responsible corporate citizen, is  likely to enjoy the support of vital external stakeholders such as investors, consumers, the media and (depending on the sector in which it operates), regulatory authorities.<\/p>\n\n\n\n

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Conclusion<\/strong><\/h2>\n\n\n\n
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Given thus the importance of communications in strengthening the relationships with employees at the workplace, as well as in influencing business associations with external stakeholders, one fact should be reinforced. Companies must remain competitive by first revamping and then aligning, their communications plans\/activities with their business goals.
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Indeed effective communications ensure greater relevance in this relatively \u2018new\u2019 era impacted by globalisation by fostering collaborations; by encouraging the exchange of ideas and by inspiring leadership to achieve great feats for the organisation. This development increases efficiency levels, leads  to greater operational flexibility and has the added benefit of companies being able to easily expand to other regions.<\/p>\n\n\n\n

A \u201cwin-win situation\u201d  as we\u2019d say.<\/p>\n\n\n\n

So are you inspired to start incorporating your communications strategies in your business plans?<\/p>\n\n\n\n

I would love to hear your views so kindly post comments.<\/p>\n\n\n\n

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Like what you have read? Take further action:<\/strong><\/h4>\n\n\n\n
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1) Subscribe by email in order to receive more insightful articles as soon as they are published.<\/p>\n\n\n\n

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2) Be \u201csocial\u201d. Don\u2019t forget to click the social media buttons at the bottom of each article to share the post on all your favourite social media platforms such as on Facebook, Twitter, LinkedIn, etc.<\/p>\n\n\n\n

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And that\u2019s it. You\u2019re done!<\/p>\n\n\n\n

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\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n\n\n\n

N:B \u2013 Images courtesy of freedigitalphotos.net.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Find out two surprising ways communications influence business relationships: by fostering positive attitudinal and behavioural tendencies in the organisation and by boosting corporate reputation. This article will persuade management that effective communications favourably shapes the organisation. All those in executive functions would find the article useful.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[465,494,495,556,571,671,693,720,735,776],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-communications","tag-communications-strategy","tag-employees","tag-extra-role-behaviour","tag-meyer-and-allen-1997","tag-organisational-behavioural-science","tag-productivity","tag-relationships","tag-taylor-and-tepper-1999"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":80,"url":"https:\/\/lucilleossai.com\/blog\/2013\/03\/25\/one-year-of-blogging-in-memorable-quotes\/","url_meta":{"origin":77,"position":0},"title":"One Year Of Blogging….In Memorable Quotes","author":"Lucille Ossai","date":"March 25, 2013","format":false,"excerpt":"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 BREAKING\u00a0\u00a0NEWS: RETHINKING\u00a0 BUSINESS\u00a0\u00a0COMMUNICATIONS \u00a0BLOG TURNED\u00a0 ONE \u00a0ON\u00a0 MARCH 24TH!\u00a0\u00a0 A year ago, I ventured into the terribly exciting, (but intimidating), world of the Blogosphere. How it all began I hadn\u2019t\u2026","rel":"","context":"In \"blog\"","block_context":{"text":"blog","link":"https:\/\/lucilleossai.com\/blog\/tag\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":95,"url":"https:\/\/lucilleossai.com\/blog\/2012\/04\/28\/the-impact-of-globalisation-on-the-new-employment-relationship\/","url_meta":{"origin":77,"position":1},"title":"The Impact Of Globalisation On The ‘New’ Employment Relationship","author":"Lucille Ossai","date":"April 28, 2012","format":false,"excerpt":"Get insights into how globalisation impacts actions and decisions of both the employer and the employee in today's evolving world.","rel":"","context":"In \"employee\"","block_context":{"text":"employee","link":"https:\/\/lucilleossai.com\/blog\/tag\/employee\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2019\/04\/Globalisation-pix.gif?fit=800%2C508&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2019\/04\/Globalisation-pix.gif?fit=800%2C508&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2019\/04\/Globalisation-pix.gif?fit=800%2C508&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2019\/04\/Globalisation-pix.gif?fit=800%2C508&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":94,"url":"https:\/\/lucilleossai.com\/blog\/2012\/05\/19\/the-impact-of-globalisation-on-the-world-stage-part-2\/","url_meta":{"origin":77,"position":2},"title":"The Impact Of Globalisation On The World Stage (Part 2)","author":"Lucille Ossai","date":"May 19, 2012","format":false,"excerpt":"This article explores the effect of globalisation across the globe by highlighting the Global Financial Crisis of 2008.","rel":"","context":"In \"communications\"","block_context":{"text":"communications","link":"https:\/\/lucilleossai.com\/blog\/tag\/communications\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/4.bp.blogspot.com\/-jf0GhbTujDA\/UylFbHQi8yI\/AAAAAAAABKI\/XyNkzQEk16s\/s1600\/Global+recession+map.PNG?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/4.bp.blogspot.com\/-jf0GhbTujDA\/UylFbHQi8yI\/AAAAAAAABKI\/XyNkzQEk16s\/s1600\/Global+recession+map.PNG?resize=350%2C200 1x, https:\/\/i0.wp.com\/4.bp.blogspot.com\/-jf0GhbTujDA\/UylFbHQi8yI\/AAAAAAAABKI\/XyNkzQEk16s\/s1600\/Global+recession+map.PNG?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/4.bp.blogspot.com\/-jf0GhbTujDA\/UylFbHQi8yI\/AAAAAAAABKI\/XyNkzQEk16s\/s1600\/Global+recession+map.PNG?resize=700%2C400 2x"},"classes":[]},{"id":96,"url":"https:\/\/lucilleossai.com\/blog\/2012\/03\/24\/communications-strategy-paving-the-way-to-a-healthy-corporate-image\/","url_meta":{"origin":77,"position":3},"title":"Communications Strategy – Paving The Way To A Healthy Corporate Image","author":"Lucille Ossai","date":"March 24, 2012","format":false,"excerpt":"This insightful article, published by the reputable BusinessDay newspaper, explores the impact of the Communications Strategy on attitudes and behaviours in the organisation. It also stresses how the Communications Strategy fuels a healthy corporate image. This detailed piece is recommended for corporate communication personnel, HR professionals, and management executives.","rel":"","context":"In \"communications\"","block_context":{"text":"communications","link":"https:\/\/lucilleossai.com\/blog\/tag\/communications\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-2Z16q6czNqs\/V3QHkIGBN2I\/AAAAAAAADQo\/66Nsb4ImnycMH6ATQhPPmA4bprXd2nFPACLcB\/s640\/business%2Bcommunications.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-2Z16q6czNqs\/V3QHkIGBN2I\/AAAAAAAADQo\/66Nsb4ImnycMH6ATQhPPmA4bprXd2nFPACLcB\/s640\/business%2Bcommunications.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-2Z16q6czNqs\/V3QHkIGBN2I\/AAAAAAAADQo\/66Nsb4ImnycMH6ATQhPPmA4bprXd2nFPACLcB\/s640\/business%2Bcommunications.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-2Z16q6czNqs\/V3QHkIGBN2I\/AAAAAAAADQo\/66Nsb4ImnycMH6ATQhPPmA4bprXd2nFPACLcB\/s640\/business%2Bcommunications.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":28,"url":"https:\/\/lucilleossai.com\/blog\/2017\/03\/14\/five-years-of-insightful-blogging-in-memorable-quotes-part-1\/","url_meta":{"origin":77,"position":4},"title":"Five Years Of Insightful Blogging…In Memorable Quotes (PART 1)","author":"Lucille Ossai","date":"March 14, 2017","format":false,"excerpt":"I\u2019ve been blogging for half a decade!Now that feat might not seem like a herculean task to some but it has been both challenging and rewarding for me.Challenging, because although I\u2018m passionate about communications and always striving to improve my skills and elevate my knowledge, there are times every month---and\u2026","rel":"","context":"In \"blogging.\"","block_context":{"text":"blogging.","link":"https:\/\/lucilleossai.com\/blog\/tag\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/1.bp.blogspot.com\/-QqlKJq85nXE\/WMfNy06x6mI\/AAAAAAAADjE\/O4ek32dVmKMLQnME3BKB3MNeX8da7IXMgCLcB\/s640\/3D%2Bmen%2Bcelebrating%2B-%2Bfreedigitalphotos.net%2BCooldesign.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/1.bp.blogspot.com\/-QqlKJq85nXE\/WMfNy06x6mI\/AAAAAAAADjE\/O4ek32dVmKMLQnME3BKB3MNeX8da7IXMgCLcB\/s640\/3D%2Bmen%2Bcelebrating%2B-%2Bfreedigitalphotos.net%2BCooldesign.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/1.bp.blogspot.com\/-QqlKJq85nXE\/WMfNy06x6mI\/AAAAAAAADjE\/O4ek32dVmKMLQnME3BKB3MNeX8da7IXMgCLcB\/s640\/3D%2Bmen%2Bcelebrating%2B-%2Bfreedigitalphotos.net%2BCooldesign.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":67,"url":"https:\/\/lucilleossai.com\/blog\/2014\/03\/17\/two-years-of-blogging-in-memorable-quotes-part-1\/","url_meta":{"origin":77,"position":5},"title":"Two Years Of Blogging…In Memorable Quotes (PART 1)","author":"Lucille Ossai","date":"March 17, 2014","format":false,"excerpt":"Rethinking Business Communications Blog\u00a0turns two this month! Now\u00a0 I realise that this blog is still in its infancy but it has\u00a0been a truly rewarding experience thus far. There is also\u00a0room for growth and innovation.As a celebration of its second anniversary, let us review\u00a0memorable\u00a0quotes taken from articles posted throughout the year.\u2026","rel":"","context":"In \"blogging.\"","block_context":{"text":"blogging.","link":"https:\/\/lucilleossai.com\/blog\/tag\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/3.bp.blogspot.com\/-67YsB8UIjUA\/UybPrlKiLuI\/AAAAAAAABFk\/htm_4Ctw33I\/s1600\/Second+birthday+-freedigitalphotos.net+Stuart+Miles.jpg?resize=700%2C400 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/paARmI-1f","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":6,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":3664,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions\/3664"}],"wp:attachment":[{"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lucilleossai.com\/blog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}