<\/p>\n
You\u2019ve seen them in action.<\/p>\n
<\/p>\n
<\/p>\n
You\u2019ve seen those self-assured, engaging speakers, entertainers, and leaders, who captivate audiences and rally willing participants to support them. Perhaps you\u2019ve heard a tear-jerking account, or two, of how they overcame unimaginable odds to become successful.<\/p>\n
<\/p>\n
<\/p>\n
Maybe you\u2019ve read book after intriguing book, article after compelling article, or white paper after persuasive white paper. You\u2019re even convinced that those writers were born with such writing prowess and thus, they didn\u2019t need to work hard on their craft to produce one bestseller after another.<\/p>\n
<\/p>\n
<\/p>\n
Then you resigned yourself to the notion that you could never become like those communicators you admire because you\u2019re an average speaker (on your best days) and a passable writer.<\/p>\n
<\/p>\n
<\/p>\n
I get it. Self-doubt happens to us all and sometimes, we\u2019re our harshest critics. Furthermore, when it comes to communication, we believe that we\u2019re simply not gifted enough to be dynamic in our delivery.<\/p>\n
<\/p>\n
<\/p>\n
Thus, the biggest myth about effective communication is that it\u2019s an innate skill, and if you don\u2019t have it, you cannot succeed, prompt action or trigger change.<\/p>\n
<\/p>\n
<\/p>\n
If you think this way, then now is the time to change your attitude.<\/p>\n
<\/p>\n
It\u2019s true that some are born with the gift of the gab, and effortlessly regale others, while others easily craft enthralling stories. But even raw talent isn\u2019t enough to become a brilliant communicator. With changes in technology and new trends that compete for the attention of audiences, if you don\u2019t continually hone your craft, learn new ways of engaging your audiences, or equip yourself with the knowledge of your audiences\u2019 preferences, you will fail to prompt action, despite your natural abilities.<\/p>\n
\u00a0<\/strong><\/p>\n <\/p>\n <\/p>\n As I\u2019ve said elsewhere on this blog, communication is considered effective when it advances a purpose or brings you closer to completing a goal.<\/p>\n <\/p>\n <\/p>\n To achieve whatever goal, you must ensure that your intended meaning\/reason for communicating aligns with the perceived meaning of your audience. In other words, there must first be shared meaning<\/em> between you and the audience so that the message is understood, and that you\u2019re both on the \u2018same page\u2019.<\/p>\n <\/p>\n <\/p>\n It\u2019s only in this harmonious state that you\u2019d be able to influence and persuade your audience while speaking, using rhetorical tools such as Aristotle\u2019s pathos, logos, and ethos. Additionally, this blog\u2019s three beacons of effective communication:\u00a0 simplicity<\/span>,<\/span><\/a>\u00a0 brevity<\/span><\/a>, and clarity<\/a><\/span>, are invaluable guides for helping you become more memorable in your general communication skills.<\/p>\n <\/p>\n <\/p>\n Because we live in the fast-paced information age and must differentiate ourselves from others to succeed in our businesses and careers, we\u2019re all obliged to communicate effectively in our business circles. And it wouldn\u2019t matter what your role is, or whether you wield influence in the corridors of power. You must communicate effectively to advance your goals.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Nonetheless, there\u2019s good news that I share in the video below, which levels the playing field so all professionals can communicate at their peak:<\/p>\n <\/p>\n <\/p>\n Effective communication skills are rarely innate. They can be learned<\/em><\/strong>.<\/p>\n <\/p>\n <\/p>\n<\/h3>\n
Effective Communication is Critical to Success<\/strong><\/h3>\n
Debunking the Myth<\/strong><\/h3>\n