{"id":20,"date":"2017-10-31T13:28:00","date_gmt":"2017-10-31T13:28:00","guid":{"rendered":"http:\/\/lucilleossai.com\/Blog\/index.php\/2017\/10\/31\/your-business-writing-skills-where-do-you-stand\/"},"modified":"2024-11-21T13:25:11","modified_gmt":"2024-11-21T12:25:11","slug":"your-business-writing-skills-where-do-you-stand","status":"publish","type":"post","link":"https:\/\/lucilleossai.com\/blog\/2017\/10\/31\/your-business-writing-skills-where-do-you-stand\/","title":{"rendered":"Your Business Writing Skills – Where Do You Stand?"},"content":{"rendered":"
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Facing an audience of male and female executives, some of whom worked in multinational oil companies and in other reputable organisations, I mouthed with some flourish:<\/div>\n
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“Nothing will kill your career faster than incompetent or ineffective business writing skills”.<\/p>\n<\/div>\n

Having amended the original slogan from\u00a0The Language Lab<\/a><\/span>, I used it as my opening remark for the business writing sessions that I recently facilitated for a seminar.<\/div>\n
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As the audience visibly pondered on the veracity of my claim, I slowly repeated the sentence.<\/div>\n
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I explained that not only did I completely agree with the statement, I also believed that because business writing was so instrumental to our careers, we’d be required to write convincingly to\u00a0 influence people at some point in our professional journey.<\/p>\n<\/div>\n

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So whether you go on to conquer new professional feats or fail miserably will depend on your (in)ability to express your views to sway your audience to take the desired action.<\/div>\n
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And it wouldn’t matter what role you have, or the sector in which you work.<\/div>\n
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Here’s the thing about business writing:<\/div>\n
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It’s difficult to write really well in the business context; so if you can hone this skill, you immediately differentiate yourself from the pack.<\/div>\n
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Below are some insights from my sessions:<\/div>\n

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1) To write well, you must take into account the other types of\u00a0 communication<\/strong><\/h3>\n
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You can’t write well without having a good understanding of the context that will shape your writing.<\/div>\n
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And this often means that you’d need to consider verbal and nonverbal cues, whenever appropriate.<\/div>\n
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For example, if you’re required to write a letter rebuking an undesirable behaviour, knowing what was verbally uttered and the nonverbal cues that accompanied the action, will guide you on how to word the letter.<\/div>\n
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Business writing shouldn\u2019t thus be done in a vacuum.<\/div>\n
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Moreover, in sensitive matters, a good deal of emotional intelligence is required to maintain a delicate balance between professionalism and empathy.<\/div>\n
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For example, in a case involving a tragedy, it might mean the difference in impact between the two options sent by your employer:<\/div>\n
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A)”Please accept our condolences on the loss of your loved one. Regretfully, because of time constraints, we must insist on your decision by 4 pm”.<\/div>\n
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B)”Please accept our condolences on the tragic loss of your loved one. We can appreciate that this painful circumstance is emotionally draining for you. Therefore, we would wait for a convenient time to be informed of your decision<\/span>“.<\/span><\/div>\n
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Despite your grief, you’re likely to consider the second option more favourably; you\u2019d also be inclined to promptly respond to that subtle request.<\/div>\n
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Comparatively, your reactions to the first statement may range from disbelief to disgust. You might even become emotionally detached from your employer and reassess your continued tenure in the organisation.<\/div>\n
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Choosing the appropriate words, style and delivery in business writing may take time to master but with practice, you can write persuasively, even in delicate matters.<\/div>\n
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2) You need to replace bad habits with effective alternatives<\/strong><\/h3>\n<\/div>\n
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We’ve been guilty of the following:<\/div>\n
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– Bad grammar, (made worse because we didn’t know we were using bad grammar). Included here is the laziness to verify constructions that are suspect.<\/div>\n
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– Poor or nonexistent habit of reading good content.<\/div>\n
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– Persistent unwillingness to write. We either get people to write for us or we avoid writing altogether.<\/div>\n
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The habits above, over time, further weakened our writing. Then when placed in competitive environments, our ineffective writing skills lost us business opportunities or cost us promotions.<\/div>\n
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So, while we’re all educated and can write passably, we often struggle with writing effectively in the business context.<\/div>\n
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The solutions are simple but must be consistently applied. To change those bad habits, you should:<\/div>\n
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A) Brush up on grammar<\/strong><\/p>\n<\/div>\n

Do some grammatical exercises online and brush up on the standard rules. The University of Bristol<\/a><\/span>\u00a0has an online section where you could do exercises, as well as read simple explanations about different topics on grammar. Do as many exercises as possible, beginning with exercises on punctuation marks, subject-verb agreement, and common confusions.<\/div>\n
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Another online resource, the\u00a0Purdue Online Writing Lab<\/span><\/a>\u00a0<\/span>is also useful for testing your understanding of grammatical norms.<\/div>\n
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Nonetheless, note that (re)learning good grammar in isolation is no more effective than memorising the dictionary and not putting that knowledge into practice.<\/div>\n
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Consider good grammar as a solid foundation. You must build upon that foundation by writing regularly to hone your business writing skills.<\/div>\n
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B) Read well-written content<\/strong><\/p>\n<\/div>\n

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You’d \u00a0never \u00a0improve your \u00a0business \u00a0writing skills \u00a0if you \u00a0don’t regularly read good materials. I have stressed this point in several articles on this blog. Learn from \u00a0good authors by reading their work.<\/div>\n
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Read every day. It doesn’t matter what you read as long as it’s written in foolproof English. Take your pick from short stories, novels, articles, magazines and influential business sources.<\/div>\n
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There’s a reason that those who write them are celebrated.<\/div>\n
Learn from them.<\/div>\n
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C) Understand the three ‘rules’ of effective business writing\u00a0<\/strong><\/p>\n<\/div>\n

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I) Consider your audience<\/strong><\/p>\n<\/div>\n

Your audience will determine the style you use and the vocabulary you choose.<\/div>\n
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Don’t write anything until you address the allure of value for the recipient. To be a persuasive writer, you should consider the what’s-in-it-for-me angle.<\/div>\n
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II) Aim for simplicity, brevity and clarity<\/strong><\/p>\n<\/div>\n

These\u00a0three ‘beacons’ of effective writing<\/span><\/a>\u00a0<\/span>will sharpen your content and make it compelling.<\/div>\n
Learn how to do it right.<\/div>\n
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III) Proofread thoroughly and edit ruthlessly<\/strong><\/p>\n<\/div>\n

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Here, your (hopefully) improved grammar will become invaluable to your finished product. Proofread your work thoroughly. Read your piece audibly and slowly. You’d catch mistakes that the spell-check won’t flag.<\/div>\n
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For your editing, eliminate redundancies and jargon. Be ruthless in pruning clutter, (words or phrases that add no value). Your writing would then become crisp and succinct.<\/div>\n

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3) Become familiar with the structures of different types of business content<\/strong><\/h3>\n
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For report writing, the six components of the RBCB Communications Strategy<\/span><\/a>\u00a0are useful to ensure clarity in your document. Consider incorporating them in your next report for speedier results.<\/div>\n
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To write\u00a0 powerful emails<\/span><\/a>\u00a0that get results,\u00a0ensure that your elements are clearly defined and that your call-to-action is undeniable.<\/div>\n
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Don’t dread mastering formal writing<\/span><\/a>. When you know the structure to use and the required ‘protocol’, you\u2019d be able to write convincingly.<\/div>\n
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Conclusion\u00a0<\/strong><\/h3>\n
I ended the business writing sessions by making what many might have considered a bold statement.<\/div>\n
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“Once you know the rules, there\u2019s no one on this planet you wouldn’t be able to write to”.<\/div>\n
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And I meant every word.<\/div>\n
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I assured the participants that even though we were not all gifted with superb writing skills, we could always improve if we did the work.<\/p>\n<\/div>\n

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But change we must because business writing skills are too important to leave to chance. Powerful writing skills advance our careers and businesses, just as ineffective writing stalls our progress.<\/p>\n<\/div>\n

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Let’s choose wisely.<\/div>\n
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Over to you:<\/div>\n
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Have your writing skills helped your career\/business or deprived you of opportunities?<\/div>\n
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Share your experiences in the comments below.<\/div>\n
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If you enjoyed this post don’t rush off just yet. Please remember to:<\/strong><\/em><\/div>\n
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–\u00a0 Share this article in your social networks by clicking on the icons below.<\/div>\n
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– Sign up for updates in the blog’s right sidebar so that you are immediately notified via email when a new blog post is published. Don\u2019t miss any more articles!<\/div>\n
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Contact me:<\/div>\n
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A) Send an email: Lucille@LucilleOssai.com<\/span>.<\/div>\n<\/div>\n
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B) Call for a free consultation:<\/div>\n
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Nigeria:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a00704 631 0592<\/span><\/strong><\/div>\n
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International:\u00a0 \u00a0 \u00a0+234 704 631 0592 \u00a0\u00a0\u00a0<\/span><\/strong><\/div>\n
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———————————————<\/div>\n
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N.B:<\/strong>\u00a0\u00a0 First image is courtesy of Zirconicusso, from freedigitalphotos.net. Second image is courtesy of Cooldesign, from freedigitalphotos.net. Third, fourth, fifth and sixth images are courtesy of Stuart Miles, from freedigitalphotos.net.<\/span>
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Not improving your writing skills will cost you serious business and lose you opportunities at work. Learn practical tips on how to elevate your writing skills to get the results that you desire.<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[470,479,491,548,583,786,829],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business-writing","tag-careers","tag-communication","tag-emails","tag-formal-writing","tag-the-rbcb-communications-strategy","tag-writing-reports"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2017\/10\/Business2Bpencil2Bdepicting2Bcontent2Bcreation2B-2Bfreedigitalphotos.net2BZirconicusso-1.jpg?fit=400%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2680,"url":"https:\/\/lucilleossai.com\/blog\/2022\/01\/31\/5-reasons-you-should-write-your-way-to-amazing-opportunities\/","url_meta":{"origin":20,"position":0},"title":"5 Reasons You Should Write Your Way To Amazing Opportunities","author":"Lucille Ossai","date":"January 31, 2022","format":false,"excerpt":"Some benefits of solid business writing skills are landing a job, clinching a promotion, launching a business, and generating exciting collaborations. In this post, bestselling author Lucille Ossai lists five powerful reasons you should take your business writing skills seriously based on her experience and common sense.","rel":"","context":"In "communication"","block_context":{"text":"communication","link":"https:\/\/lucilleossai.com\/blog\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/01\/Sign-with-multiple-opportunities-Pixabay-Geralt.jpg?fit=1200%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/01\/Sign-with-multiple-opportunities-Pixabay-Geralt.jpg?fit=1200%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/01\/Sign-with-multiple-opportunities-Pixabay-Geralt.jpg?fit=1200%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/01\/Sign-with-multiple-opportunities-Pixabay-Geralt.jpg?fit=1200%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2022\/01\/Sign-with-multiple-opportunities-Pixabay-Geralt.jpg?fit=1200%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1837,"url":"https:\/\/lucilleossai.com\/blog\/2020\/09\/30\/what-nigerians-need-to-know-about-effective-communication\/","url_meta":{"origin":20,"position":1},"title":"What Nigerians Need To Know About Effective Communication","author":"Lucille Ossai","date":"September 30, 2020","format":false,"excerpt":"Nigerian professionals, entrepreneurs, and business leaders need to upgrade their communication skills to inspire action and boost results. 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In this detailed article, Lucille Ossai, a multi-award-winning blogger who's been blogging for over a decade, reveals all. She lists ten hard truths to guide you in your journey. Take her generous advice seriously to amplify\u2026","rel":"","context":"In "communication"","block_context":{"text":"communication","link":"https:\/\/lucilleossai.com\/blog\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2023\/03\/Lighted-bulb-Arek-Sochaa-Pixabay.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2023\/03\/Lighted-bulb-Arek-Sochaa-Pixabay.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2023\/03\/Lighted-bulb-Arek-Sochaa-Pixabay.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2023\/03\/Lighted-bulb-Arek-Sochaa-Pixabay.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2023\/03\/Lighted-bulb-Arek-Sochaa-Pixabay.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4771,"url":"https:\/\/lucilleossai.com\/blog\/2024\/03\/25\/the-three-biggest-lessons-from-12-years-of-blogging\/","url_meta":{"origin":20,"position":3},"title":"The Three Biggest Lessons From 12 Years Of Blogging","author":"Lucille Ossai","date":"March 25, 2024","format":false,"excerpt":"What do you gain when you write thought-provoking articles every month for 12 years? 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Learn timeless tips that will help you hone your public speaking and business writing abilities so that you consistently beat the competition.","rel":"","context":"In "communication"","block_context":{"text":"communication","link":"https:\/\/lucilleossai.com\/blog\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lucilleossai.com\/blog\/wp-content\/uploads\/2019\/06\/Graduate-leaning-on-pile-of-books-freedigitalphotos.net_.jpg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8,"url":"https:\/\/lucilleossai.com\/blog\/2018\/10\/16\/the-lucille-ossai-communications-toolbox-ask-lucille-ossai-2-developing-writing-skills\/","url_meta":{"origin":20,"position":5},"title":"The Lucille Ossai Communications Toolbox: Ask Lucille Ossai #2 (Developing Writing Skills)","author":"Lucille Ossai","date":"October 16, 2018","format":false,"excerpt":"In this segment, Lucille tackles the enquiry of developing writing skills. She gives away useful nuggets that are often only revealed in paid seminars or training sessions. This post thus provides undisputed value. 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