You may not have read the book Purple Cow by marketing expert, bestselling author, successful entrepreneur and renowned blogger, Seth Godin. Or maybe you’d heard that you could transform your business by being remarkable, (that’s actually the sub-title of the book […]
Good Character At Work – How Do You Measure Up?
“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.“– Abraham Lincoln,16th U.S President.You know them when you see them. The people who have good […]
Forward Ever, Backwards Never
All things, good or bad, inevitably come to an end. It’s been a long year and with it has come, and gone, the usual challenges and celebrations. […]
Emotive Storytelling – The Brand’s Superpower
There’s a reason you have a favourite advert. The highlighted commercials hit the spot and the post explains why and how brands should use emotive storytelling to boost revenue and retain loyal customers.
Addressing The Allure Of Value In The Organisation
Once in a while, someone comes along and does something unexpected. It’s refreshing to see someone keen, no eager, to improve himself. And not because he wants to curry favour with his boss, but because he genuinely wants to improve […]
“That’s Not Fair!” – Why Organisational Justice Impacts Everything At Work
Fairness isn’t a wishy-washy sentiment to be scoffed at. It influences attitudes and behaviours at the workplace. Get the facts and save your organisation from disaster.