There’s a reason you have a favourite advert. The highlighted commercials hit the spot and the post explains why and how brands should use emotive storytelling to boost revenue and retain loyal customers.
Addressing The Allure Of Value In The Organisation
Once in a while, someone comes along and does something unexpected. It’s refreshing to see someone keen, no eager, to improve himself. And not because he wants to curry favour with his boss, but because he genuinely wants to improve […]
“That’s Not Fair!” – Why Organisational Justice Impacts Everything At Work
Fairness isn’t a wishy-washy sentiment to be scoffed at. It influences attitudes and behaviours at the workplace. Get the facts and save your organisation from disaster.
Discussion Forum #4 – If You Were CEO For One Month…
The grass more often than not, looks greener on the other side of the fence.Or shinier.Or easier to manage.It’s thus no wonder that you often think that you could do a better job than the incumbent leader in running the […]
Communication Pitfalls That Sabotage Your Career And Business
You probably think—no believe—that you’re a good communicator. If asked to give examples of instances whereby you displayed excellent communication skills, you could reel off a couple: from answering difficult interview questions with confidence, and delivering excellent speeches or presentations, […]
Solving The Crisis Of Poor Communication Skills In Nigeria
With this post, I probably won’t win any brownie points in this country but the truth must be told. As Nigerians, we’re not in denial about many truths – endemic corruption in the public sector, epileptic power supply, chronic unemployment, […]